The story of a Hip-hop legend from the 1980s and his success in the trucking industry hauling services is an inspiring tale of struggle, sacrifice, and perseverance. When he started his rap career, Lil Troy had a small business selling cassettes of himself rapping at several car washes, retail shops, clubs, and barbershops.
In 1987, the legendary rapper Lil Troy founded Short Stop Records in Houston, TX, and discovered many musical talents in the city, including himself. He also released his multi-platinum hit “Wanna Be a Baller.”
Even with a father like Lil Troy, son T2 has always been destined to follow in his father’s footsteps and achieve music stardom, but an 8-year prison sentence brought the future of rising rap star T2 to a halt. After his son went to prison, Troy Carter lost his love of the music business and became a civilian working as a safety manager.
For 12 years, Troy held down the same job, a fact he liked to brag about. Then, in the Pandemic of 2019, he was laid off for a year.
Interaction with TN’H:
Midway through his career as a safety manager, he started a trucking hauling services company. Since he no longer planned on returning to work, he decided to go full time with his business. He got his commercial driver’s license and started hauling services freight.
In an interview with TN’H, the entrepreneur tells the show’s host about exactly how he started his trucking company and what strategies he used to grow into the large corporation it is today. On the subject of his first load, Lil Troy said the most humorous story of how he had trouble parking the truck right. Not only does rapper Lil Troy share his experiences as a trucker, but he also divulges the story of his rapping days. For example, he got into rapping, selling records, being a record label owner, and shooting his own videos with his friends.
Lil Troy, who shared his knowledge of entrepreneurship with company members, said that the leap from corporate life to entrepreneurship can be lucrative but also a challenge. Lil Troy enlightened his audience on the ins and outs of the trucking industry and sprinkled the information with a few tidbits for those who hope to strike out on their own. He did not miss the opportunity to talk about safety in the business community and make sure everyone knew the importance of following it.
Hip-hop artist Lil Troy likes to view himself as a motivational speaker, and in his final thought he said, “Never let anyone kill your dream.”
To find out more about this beautiful and engaging interaction, Please view the Video Below
[skipto time=4:33] 4:33 – The record company. [/skipto]
[skipto time=9:58] 9:58 – The role as record label owner.[/skipto]
[skipto time=16:08] 16:08 – The cost of radio spot in 80’s. [/skipto]
[skipto time=18:27] 18:27 – Let’s talk numbers. [/skipto]
[skipto time=28:12] 28:12 – The importance of safety. [/skipto]
[skipto time=30:58] 30:58 – The transition. [/skipto]
[skipto time=55:29] 55:29 – The fire incident. [/skipto]
[skipto time=1:07:34] 1:07:34 – The story of becoming a motivational speaker. [/skipto]
The creator & host of Truck N’ Hustle, is a renowned personality in the trucking & logistics industry who hosts podcasts with the reputed & successful trucking entrepreneurs to share the knowledge required to start & sustain the logistics business!
Lil Troy started a trucking company in 2017 that was dormant. Troy would go and get his CDL, drive for himself and the rest as they say is history.