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Fired the week after his son was born, Chip Cox rented a box truck and started hauling flowers farm-to-farm up the California coast. Floral Trade Distributors now runs 15 trucks locally plus cross-country reefers — and Cox's biggest lesson is that chasing gross revenue almost killed him.
Brock Phillips spent nearly a decade running local freight out of Maryland, riding a peak he estimated near $80K a month before the market cut him down to roughly $20K. Here's how he downsized, kept his direct customers, and rebuilt around owner-operators, a box truck, and the CDL in his back pocket.
After a career-ending injury crushed his pro soccer dreams, Anthony Gomez went all-in on logistics during the pandemic. Today his New Jersey warehouse specializes in high-value pharmaceutical cross-docking — built entirely on word of mouth and relationships.
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