#192 – How To Build Niche Driver Recrzuitment Company From Scratch!

In this captivating episode, our dynamic host Rahmel Wattley takes us on a journey to meet an exceptional guest, Toni Tovi, the vibrant force behind Bright Flag Recruiting. Imagine a world where recruiting for the FedEx and Amazon domains becomes an art form – enter Bright Flag, the trailblazing company founded in 2018. Armed with a team of 45 adept recruiters, Bright Flag is rewriting the rules of driver recruitment, specializing in both Class A CDL and non-CDL positions for the thrilling realms of final mile and line haul operations. 

Key Highlights:

Emergence of Bright Flag: Toni Tovi sheds light on how her previous experience in managing FedEx routes sparked the idea for Bright Flag, emphasizing personalized driver recruitment and trust-building.

Innovative Service: Bright Flag introduces a unique free market analysis service, aiding clients in understanding their competitive standing through pay rates and benefits.

Comprehensive Recruitment: Toni elaborates on Bright Flag’s holistic approach, catering to long-haul, last-mile, and other pivotal roles, along with rigorous vetting processes.

Client-Driver Fit: The recruitment process involves tailored market analysis, meticulous vetting, and alignment of safety culture to ensure the perfect fit between clients and drivers and foster mutually beneficial driver-employer partnership.

Final Word:

Join us in this engaging episode as we dive into the world of personalized driver recruitment, understand the unique challenges of the trucking industry, and discover the ethos that drives Bright Flag Recruiting. 

Explore the industry’s dynamics, recruitment strategies, and the essence of building genuine relationships with the insightful Toni Tovi.

Episode Timeline

[skipto time=2:59]2:59 – Early life. [/skipto]

[skipto time=31:51] 31:51 – The successor of the business.[/skipto]

[skipto time=34:01]34:01 – Finding customers. [/skipto]

[skipto time=1:14:17]1:14:17- International customer. [/skipto]

[skipto time=2:21:35]2:21:35- How does the company grow. [/skipto]


About The Host

rahmel - how to start a trucking company

Rahmel Wattley

The creator & host of Truck N’ Hustle, is a renowned personality in the trucking & logistics industry who hosts podcasts with the reputed & successful trucking entrepreneurs to share the knowledge required to start & sustain the logistics business!

Toni Tovi

For several years, I worked as a recruiter, developing my skills and passion. Once I felt confident in my abilities, I started Bright Flag Recruiting. My firm offers Amazon and FedEx driver recruiting services across all regions of the country.
Our experience with various terminals has taught us much about each state’s driver requirements. With that knowledge, we can source individuals who are ready to start right away. Whether you are looking for driver recruiting solutions on an ongoing basis or have one position to fill, my team of professionals will find the most qualified candidates.
I believe that retaining drivers is just as important as finding them, so I take my recruiting process a step further. I always work with prospective hires to make sure they have all the tools needed to be successful in the long run.

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