#161 – EX Coca-Cola Employee FIRED, 3 Years Builds TRUCKING EMPIRE; 12 Trucks, 22,000 SQ Warehouse & MORE!!

Seretha Willingham, the founder of SJW Logistics, started her career with Coca-Cola as a Project Manager and Business Analyst. She worked there for over seven years and moved to XPO logistics. It was a challenge as the role demanded IT experience, which she never had.


But like any successful entrepreneur, she took on the challenge and learned the operations. Unfortunately, when COVID hit, she lost her job.


And then, after many discussions with her best friend, she jumped into the world of trucking. However, the worst was yet to come as her truck burned down in the first year.


After a point and a lot of lessons, she decided to diversify and got into the warehousing arena. It was a decision that expanded her reach and leveraged her logistics know-how.


Seretha believes you should have a target market and not just have a warehouse with the hope that people would need your service.


Five key takeaways from this podcast:


1. The thought process behind deciding on a warehouse.

2. The key points for getting direct contact.

3. The challenges of warehousing initially.

4. How does Seretha sell her services?

5. How does Seretha build the business model for warehousing?


Bottom line


With all the hardships and success over the years, Seretha has got stronger. She is ready to spread the business and add more layers.


Like she said, at times, you got to bet on yourself and take a leap of faith. Hear out more from her on this podcast now.

Episode Timeline

[skipto time=2:59]2:59 – Early life. [/skipto]

[skipto time=31:51] 31:51 – The successor of the business.[/skipto]

[skipto time=34:01]34:01 – Finding customers. [/skipto]

[skipto time=1:14:17]1:14:17- International customer. [/skipto]

[skipto time=2:21:35]2:21:35- How does the company grow. [/skipto]


About The Host

rahmel - how to start a trucking company

Rahmel Wattley

The creator & host of Truck N’ Hustle, is a renowned personality in the trucking & logistics industry who hosts podcasts with the reputed & successful trucking entrepreneurs to share the knowledge required to start & sustain the logistics business!

Seretha Willingham

Seretha Willingham is the Founder and CEO of SJW Logistics, a Third-Party Logistics company providing freight transportation, warehousing and e-Commerce order fulfilment services. She holds a Bachelor of Science degree in Finance and a Master’s in Business Administration. She is also a Certified Scrum Master and Project Management Professional.

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