Good times ahead fam…
We just soft launched our TNH Entrepreneur’s Community last week.
Our Contracts & Cashflow event is next up. (register now)
In the mean time we have a new pod for ya!
Here’s the cliff notes…
My guest, Adam Wingfield started his journey in the trucking industry 25 years ago as a company driver.
From driving.
to owning a small trucking company..
to consulting & coaching small carriers…
and most recently developing his own freight tech software….
“Adam is knowledgeable practitioner of the trucking industry.”
I call him “the mad scientist” and once you listen…
You’ll see why!
More on Adam in a sec...
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Ok…Back To The Pod: Episode#253
You may have seen my guy Adam Wingfield around.
He’s the founder of Innovative Logistics Group, a consulting firm dedicated to empowering small trucking businesses with education, strategy, and real-world solutions.
Adam has over 25 years of experience in trucking, from starting as a driver to running a fleet and now helping small carriers survive and scale in a tough industry.
His insights are a masterclass on market trends, business efficiency, and long-term success in trucking.
“Making this trucking industry a better place, than when we found it.” – Adam L. Wingfield Founder & CEO, Innovative Logistics Group
Timeline:
2000 – Adam started as a company driver, learning the industry from the ground up.
2003 – Became an owner-operator, running his first truck.
2015 – Transitioned into trucking consulting, realizing many small carriers were failing due to a lack of business knowledge.
2020 – Scaled Innovative Logistics Group, offering coaching, strategy, and operational solutions for trucking businesses.
2024 – Launched idispatchhub.com – Dispatch management software
“And If You Don’t Know, Now You Know…”
Here are Adam’s steps to securing the bag & competing in a tough industry.
Step 1: Master the Market – Know the Cycles
- Truckload cycles shift every 18-21 months—understanding these trends is crucial.
- Carriers must diversify revenue streams and avoid relying only on load boards.
- Adam tracks tender rejection rates, freight volumes, and seasonal shifts to help businesses stay ahead.
Step 2: Build a Business, Not Just Own a Truck
- Many small trucking businesses fail due to lack of financial planning and strategy.
- Tracking break-even costs is essential—Adam emphasizes profitability over emotion.
- Fuel efficiency, cost control, and optimizing contracts vs. spot market freight can make or break a fleet.
🚛 “The truck is the easy part—building a business is the real challenge.”
Step 3: Freight Broker Transparency – Real or Just a Buzzword?
- Adam explains that brokers provide a service, and small carriers need to focus on their own negotiation skills.
- Market knowledge = power—the real issue isn’t transparency, it’s carrier efficiency and strategy.
💡 “Stop blaming brokers—learn how to negotiate and build direct shipper relationships.”
Step 4: Compliance & Market Survival
- Regulatory changes (drug & alcohol SAP programs, safety scores, insurance requirements) are shaping the industry.
- FMCSA crackdowns are removing unqualified drivers, while immigration changes are affecting labor availability.
- Carriers who adapt and stay compliant will thrive—others will exit the market.
“Can’t Knock The Hustle!”
How Adam is Changing the Game for Small Carriers.
🚛 Helping carriers optimize costs & increase profitability.
🏢 Consulting trucking businesses on strategy, operations & scaling.
📈 Providing tools, education & market insights for long-term success.
💪 Biggest Takeaway:
Adam’s journey proves that trucking success is not about luck—it’s about knowledge, efficiency, and execution.
Whether you’re running a single truck or a growing fleet, the key is:
✔ Understanding the market
✔ Controlling costs & improving efficiency
✔ Building strong direct freight relationships
🔗 Want to Learn More? Watch the Full Interview Here:YouTube Link
🚀 Stay ahead in the trucking business—watch, learn, and apply these game-changing strategies!
🎧Listen to the full podcast here
Join Our Exclusive
Truck N’ Hustle Community!
If you want to connect with entrepreneurs like Adam and other likeminded Freight G’s, our exclusive Truck N’ Hustle entrepreneurs community is the chefs kiss!
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Upcoming Events
April 1-4, 2025 – Contracts & Cashflow (Virtual Event)
May 21 -22, 2025 – Home Delivery World, Nashville,TN (Media)
May 21, 2025 – Last Mile Retail Awards, Nashville,TN (Hosting)
Aight ya’ll, Mamba Out!
Rahmel
“CEO with a CDL!”
